Direct Mail
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Agencies
Rx for Direct Mail Headaches
Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production
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Agencies
Pretty Pictures, Little Else
Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people
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Agencies
Have I Got a Candidate for You!
In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election
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Agencies
Letters to the Editor
SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and
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Agencies
Danger: No-Mail Zone
Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,
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Agencies
Past Tense
Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,
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Agencies
Menopauseland: The Place to Be
Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit
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Agencies
A Steady Clip
The Sunday paper is still many consumers’ go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their