Direct Mail
-
Agencies
How Louche of You: DM Copywriters Should Choose their Words Carefully
Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running
-
Agencies
Game Changer: How to Make Sense of the Intelligent Mail Barcode
Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each
-
Agencies
Torstar Reports More Than $2 Million Loss
Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year.
-
Agencies
Meet the Broker: Melinda Diaz of Direct Media Inc.
This week, Meet the Broker features Melinda Diaz, a real woman of the world
-
Agencies
PRC Chairman Predicts 5% Rate Hike for 2009
Although the 2006 Postal Accountability and Enhancement Act restored a semblance of normalcy to annual postal rate increases, many catalogers are wondering what they can expect in terms of a rate hike in May 2009.
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
A fresh tagline, fresh logo and fresh goodies adorn the Halloween 2008 version of The Popcorn Factory
-
Agencies
Private-Firm Mailbox Access Poses Dangers: Rand Study
Allowing private courier services to deliver items into mailboxes could hamper efforts by the U.S. Postal Service to safeguard the nation
-
Agencies
IWCO Shutters NC Plant, Axing 380 Positions
IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees.
-
Agencies
Meet the Broker: Bridgette Timmins
Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers
-