Direct Mail
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Agencies
Meet the Broker: Mary Ellen Quirk
Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc
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Agencies
DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution
The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.
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Agencies
Meet the Broker: Herb Torgersen
A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies
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Agencies
PMG Reiterates Pleas for Healthcare Relief, Delivery Cut
Postmaster General Wednesday repeated his request to Congress for relief from its more-than $5.8 billion annual healthcare payment obligations and for a change in the law that would allow it to cut mail delivery days, if necessary
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Agencies
Mailstream: March 25
A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter contains involvement devices, an offer for a free gift, and a soft offer of $19.95 for 12 issues.
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Agencies
USPS Closes District Offices, Offers Retirement Buyout
The U.S. Postal Service will close six of its 80 district offices, eliminate jobs and offer early retirement to 150,000 employees as part of a cost-reduction effort. More, along with The Cynic’s Take, follows.
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Agencies
FedEx Trims Income In Third Quarter
Despite falling revenue and operating expenses that amounted to an increasing percentage of its revenue base, FedEx Corp. managed to remain profitable during its third quarter. More, along with The Cynic’s Take, follows.
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Agencies
Meet the Broker: Liz Kistner, Enrollment Marketing Solutions
Despite the economy, Liz Kistner, founder/CEO of Enrollment Marketing Solutions, reports schools are always mailing and marketing themselves
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