Topic

Direct Mail

  • Meet the Broker: Mary Ellen Quirk

    Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc

  • DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution

    The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.

  • Mail Stream: A Report on Incoming Direct Mail

    The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.

  • Meet the Broker: Herb Torgersen

    A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies

  • PMG Reiterates Pleas for Healthcare Relief, Delivery Cut

    Postmaster General Wednesday repeated his request to Congress for relief from its more-than $5.8 billion annual healthcare payment obligations and for a change in the law that would allow it to cut mail delivery days, if necessary

  • Mailstream: March 25

    A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter contains involvement devices, an offer for a free gift, and a soft offer of $19.95 for 12 issues.

  • USPS Closes District Offices, Offers Retirement Buyout

    The U.S. Postal Service will close six of its 80 district offices, eliminate jobs and offer early retirement to 150,000 employees as part of a cost-reduction effort. More, along with The Cynic’s Take, follows.

  • FedEx Trims Income In Third Quarter

    Despite falling revenue and operating expenses that amounted to an increasing percentage of its revenue base, FedEx Corp. managed to remain profitable during its third quarter. More, along with The Cynic’s Take, follows.

  • Meet the Broker: Liz Kistner, Enrollment Marketing Solutions

    Despite the economy, Liz Kistner, founder/CEO of Enrollment Marketing Solutions, reports schools are always mailing and marketing themselves

  • Mail Stream: March 19

    Creative Irish Gifts offered two St. Patrick