Direct Mail
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Agencies
Meet the Broker: Bill Ochs
Today we meet Bill Ochs, director of list sales at Macromark, where he’s worked for the past four and a half years. Despite overall economic gloom, he’s been able to find strength in categories such as health and business opportunities.
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Agencies
Boardroom Signs $100 Million Contract With Quebecor World
Quebecor World Inc. has signed a multi-year agreement valued at approximately $100 million with Boardroom Inc.
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Agencies
Netflix Financials – The Envelope, Please!
Netflix had an all-around solid first quarter, pulling in revenue of $394.1 million, up from $326.2 million. And it simultaneously added subscribers while dropping the cost per subscriber. Good enough for gold, we think.
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Agencies
Deluxe Suffers As America Stops Writing Checks
Deluxe Corp.’s revenue slipped from $377.1 million in first-quarter 2008 to $339.5 million in first-quarter 2009. More, along with The Observer’s Take, follows.
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Agencies
USPS Offers Details Of Summer Postage Sale
The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to the Direct Marketing Association.
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Agencies
Meet the Broker: Leslie Pulford
Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers.
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Agencies
Capital One Takes Loss
Capital One Financial Corp. took a first-quarter loss of $111.9 million, compared with earnings of $548.5 million a year ago. More, along with The Observer’s Take, follows.
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Agencies
Meet the Broker: Melissa Marchetta
Today we meet Melissa Marchetta, senior account manager at All That Marketing, who works out of her home office in Phoenix, AZ. A 27-year industry veteran mostly with the now-defunct Names and Addresses Inc., she still sees service as the most important component of her job.