Topic

Direct Mail

  • Agencies

    Mail Stream: April 12

    Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.

  • Agencies

    USPS to Test Product Sampling by Mail

    The U.S. Postal Service plans to test-market product sampling beginning next month in the USPS

  • Agencies

    Meet the Broker: Michele Volpe

    Today we meet Michele Volpe, vice president, sales and marketing at Media Source Solutions in Plantation, FL. She joined the firm 6 years ago, after time with Millard Group (now Direct Media Millard) and Byrum & Fleming.

  • Agencies

    Canadian Credit Card Direct Mail Plummets

    Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.

  • Agencies

    Credit Card Mail Rebound on Deck

    DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to

  • Agencies

    USPS’ Summer Fun: The Sequel

    As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into

  • Agencies

    Meet the Broker: Mark Hammar

    Today we meet Mark Hammar, president of Total Data Solutions, a North Andover, MA, company he has owned since 2007.

  • Agencies

    New Door-to-Door Program Debuts in Las Vegas

    PowerShopper, a new direct-to-door, co-op polybag media program, will launch in Las Vegas on July 31.

  • Agencies

    USPS Keeps Pushing Five-Day Plan

    The U.S. Postal Service is hoping that public sentiment and the Postal Regulatory Commission might help persuade Congress to allow the USPS to drop Saturday mail delivery.

  • Agencies

    Meet the Broker: Melissa Fernandez

    Today we meet Melissa Fernandez, senior account executive at Amerilist in Pomona, New York, where she’s been for the past three years concentrating on the online and mobile marketing areas.