Direct Mail
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Agencies
Know Where Your Customers Came In
Even if your Web efforts are booming, don’t give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your
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Agencies
Dog Days of Summer
SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot
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Agencies
The Real Estate Deal
To recruit new agents for its expanding offices in the region, Chase International, a high-end real estate agency in Lake Tahoe, realized it had to reach
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Agencies
Royal Mail Names Greene CEO, May Revive Privatization
Royal Mail Group has named Moya Greene chief executive. Greene, currently president/CEO of Canada Post Corp, will take up the post in the middle of July.
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Agencies
Broker Roundtable: Should Mailers Start to Prospect More Aggressively Again?
Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
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Agencies
USPS Merges Shipping Units, Taps Reblin As New VP
The U.S. Postal Service has consolidated its expedited-shipping and ground-shipping units into its new shipping services group
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Agencies
Broker’s Roundtable: Is Mail-Date Protection Still Important?
Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
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Agencies
DMA CEO On Rival Orgs, Outreach and A Flats Rate Scheme
In the second part of Direct Newsline
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Agencies
DMA Head On Member Levels, Digital Expertise And Staff Changes
In an exclusive interview, Direct Marketing Association interim president and CEO Robert
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Agencies
Broker’s Roundtable: USPS Summer Sale Tips
Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.