Direct Mail

• Agencies

  CM Listline: Best Ways to Market to the Government

  ONCE UPON A TIME, Sept. 30 the end of the federal government’s fiscal year meant renewed optimism among government sales reps. Leaves seemingly fell off

• Agencies

  Electric Vehicle Mailing Gets 1% Response

  In September, a small manufacturer and marketer of specialized electric vehicles, is planning to re-send a mailing to college campus security officials after getting a 1% response rate to a mailing last spring.

• Agencies

  Mail Alliance Seeks Dismissal of USPS Hike Request

  The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service’s

• Agencies

  Mail Holds Own As Top DM Channel – For Now

  Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011.

• Agencies

  Six Tips to Keep Your Direct Mail Out of the Trash

  When one is in the thick of producing a direct mail campaign, it

• Agencies

  Mailer Groups Blast USPS Proposed Rate Hike

  Industry groups blasted the U.S. Postal Service

• Agencies

  USPS to File Rate Case Tuesday: Mail Groups Question Legality

  Mailer groups expect the U.S. Postal Service to file a case for an exigent postal rate increase Tuesday.

• Agencies

  The Next Generation of Direct Mail Is Here

  Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business

• Agencies

  Radio Station Launches Personalized Postcard Effort

  KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs).

• Agencies

  Old Client Brings New Challenge For Marketing Services Firm

  DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible.

  It was an odd request, given that DirectMail.com had been retained to coordinate the NWF