Direct Mail
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Agencies
Car Repair Shop Triples Business Through Postcards
Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.
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Agencies
Broker Roundtable: Incorporating Social Data Into Lists
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.
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Agencies
Best DM Copywriting Blends Old and New Tactics
Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters.
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Agencies
Coffee Seller Keurig Tests Mail In Consumer-Focused Effort
If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace
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Agencies
Credit Processor to Increase Postcard Mailings
Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010.
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Agencies
Mail Helps Garden Firm Grow
Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found
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Agencies
USPS: Rate Hike Denial Was Arbitrary and Capricious
The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission
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Agencies
USPS Reports $8.5 Billion Loss for Year
The U.S. Postal Service reported a net loss of $8.5 billion for the year ended Sept. 30, compared to $3.8 billion last year.
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Agencies
Broker Roundtable: How Much Will Mailers Be Able to Take Advantage of Unchanged Postage Rates?
This week’s question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?