Direct Mail

• Agencies

  Spring Cleaning Your Customer Database

  My company recently launched a new website for one of our divisions. Within the tools section is the ability for customers to subscribe to our email newsletters. Getting these requests has been eye opening.

• Agencies

  Six Tips To Increase Your Direct Mail Open Rates

  Your direct mail package could include the most clever appeal ever written or offer the world’s best premium, but if your target never opens it, it is all for naught

• Agencies

  Hospital DR Effort Seeks Patients, Donors

  National Jewish Health, a specialized hospital in Denver, is launching its first national direct response space campaign to attract patients and potential donors as well as build its brand.

• Agencies

  Broker Roundtable: Popular Direct Mail Formats for 2011

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What direct mail package designs are going to be popular in 2011?

• Agencies

  TruGreen Kicks off Grass Scented Mail, DRTV Effort

  TruGreen is hoping the smell of freshly cut grass scented postcards will entice homeowners looking for lawn care services.

• Agencies

  Go Beyond RFM When Choosing Prospecting Files

  Today more than ever, its important to understand the best possible way to get the most out of the lists you are selecting for your direct mail campaigns.

• Agencies

  Broker Roundtable: Is the Economy Turning Around?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

• Agencies

  Broker Roundtable: What’s the Impact of Foreclosure Crisis on Hotlines?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: In the light of the foreclosure crisis and more people moving around the country to find work, are hotlines more important than ever?

• Agencies

  Breaking Into the Lucrative Government Market

  Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.

• Agencies

  Credit Cards Mailings Expected to Rebound

  Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.