Direct Mail Archives - Page 23 of 134

Alternative Med Doctor Uses Mail to Sell Franchises

A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country.

Agencies

Amnesty International’s Oversized Mailing Pays Off Big

A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.

Agencies

Broker Roundtable: Magazine Subscriber Files

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?

Agencies

The Case for Keeping Order Forms in Print Catalogs

More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn’t be based solely on saving money or on the percentage of mail orders received. There are other factors to consider.

Agencies

Canadian Wildlife Fed Goes Green, Cuts Back on Direct Mail

The Canadian Wildlife Federation has begun cutting its direct mail fundraising volume by nearly 10% and increasing its targeting efforts, as part of an overall efforts become more environmentally responsible and cut costs.

Agencies

Hospice Direct Mail Fundraising Boosted By Segmentation, Storytelling

A story that involves a stay in a hospice—a facility geared toward palliative, or end-of-life care—will rarely have a happy ending. So when Capital Hospice turned to a storytelling-reliant creative approach as part of a $15 million capital campaign, one could understand a few raised eyebrows.

Those eyebrows have been lowered, thanks to a sensitive copywriting team, a reconfiguration of the solicitation package, and some carefully applied segmenting and customization. What else has been lowered? The total number of pieces mailed to previous donors and other individuals it has a relationship with, from 300,000 annually in 2008 and 2009 to 140,000 in 2010.

Agencies