Direct Mail
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine’s Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6″x 11 1⁄2″ mailer that features a teddy bear on the cover, and teases the address labels freemium on the inside. The package asks the reader to return the “Valentine Wishes from My Heart” – along with a donation. And Bag, Borrow or Steal has mailed a print catalog touting its service, which allows “members” to borrow accessories and then return them.
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Agencies
Meet the Broker: Dina Fanelli
Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.
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Agencies
Live From Circulation Day: Hard Offers, Vouchers Growing
Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.
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Agencies
GlobeDirect Alleges Former Employees Stole Trade Secrets, Clients
GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there’s no indication that “No One to Call Me Home: The Heartbreaking Stories of America’s New Orphans” awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States Plastic Corp. has sent out an even bigger book
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Agencies
Meet the Broker: Fabiola Molina
This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.
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Agencies
Printer’s Mailing Gets 50% Response
Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than
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Agencies
SK&A’s Back in the Mail
For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.
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Agencies
Another Ignorant J-Word Attack
When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.