Direct Mail
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That Personal Touch
Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly
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The Better Newsletter
Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it
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Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.
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Cleanup Time
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.
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Small World
What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a
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PRC Denies Cataloger Motion to Delay New Flats Rate
The Postal Regulatory Commission on Friday turned down a request by a catalog industry group to delay implementation of the new Standard Mail flat rates while it received more testimony.
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Live from the DMI Co-op: What Postal Rate Hikes?
Mailers and vendors may be concerned about the looming increases in postal rates, but they’re not panicked, if a panel of pundits is any indication.
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Live from the DMI Co-op: Guidepost’s Test of Faith — And Effort
More is better, consumers don’t need to be bribed to do good works, and when given a choice of two design packages, going for the “old ladyish” variation is the formula for success.
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Meet the Broker: Elliot Danziger
Today we meet Elliot Danziger, director of e-mail marketing services at ePostDirect Inc. He’s been in the list business for 11 years.