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Making Sense of Lead Gen Metrics and Your True ROI

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?

Acquisition

More Quality Leads Needed in Education Market

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

Agencies

Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

Agencies

Designing a Successful Lead Gen Form

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

Agencies

RPI Versus RFM: Real-Time Business-to-Business

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

Agencies

4 Tips for Improving Your Mobile Data Strategy

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

Agencies

What You Need: Tech Requirements for Lead Gen

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Agencies

Utilizing Advanced Analytics to Improve B2B Marketing Efforts

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

Data & Analytics

B2B Traffic Doesn’t Necessarily Stop on Holidays: Study

A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.

Agencies

Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.