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Content Sharing Impacts Vendor Selection: Study

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

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Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

Data & Analytics

Do You Have a True B2B Marketing/Sales Partnership?

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

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LeadsCon New York Call for Speakers

The LeadsCon New York call for B2B and B2C speakers is open.

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How to Automate Lead Verification

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

Data & Analytics

Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Agencies

Beyond the Big Data Hype

Look beyond the flood of big data to create models relevant to more targeted online media buys.

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CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

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Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

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RPI vs. RFM: Real-Time Value in Software as a Service

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.