Data

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  Data & Analytics

  FTC Calls for Restrictions on Consumer Data Collection

  The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

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  Data & Analytics

  Jay Baer on Creating Value in Marketing

  Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

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  Agencies

  Maximizing Your Mobile Traffic — 3 Tips

  Engagement should be instant for mobile campaigns in order to capture and convert leads.

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  Agencies

  Does Targeted Push Text Work Better than Broadcast? Report

  This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

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  Data & Analytics

  4 Strategies to End the Struggle Between Marketing and Sales

  Here’s how to get started finding common ground and improved communications between marketing and sales.

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  Agencies

  Why Keeping Your Data Clean Can Help the Environment

  Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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  Data & Analytics

  SiriusDecisions Summit Focuses on B2B Growth

  SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.

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  Agencies

  5 Ways to Befriend Your CFO

  So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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  Data & Analytics

  Trade Show Marketing Do’s & Don’ts: Ways to Annoy Your Prospects

  Think you know how to behave in an exhibit hall? Check out these tips from B2B experts on trade show etiquette.

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  Agencies

  25 Takeaways for Killer Mobile Marketing: Infographic

  Strategy, types of mobile, who’s on and much more are all questions answered with this easy-to-navigate info graphic to help us with mobile marketing.