Creative Archives - Page 2 of 8

Creating Content to Benefit Your Entire Organization

Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.

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How Web Design Can Influence Conversion

Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.

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Oversimplifying the Paradox of Choice

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

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A CMO’s Guide to Hiring Freelance Writers

Here are some tips for working well with freelancers to get marketing content that will engage your readers.

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Herschell Gordon Lewis’s Greatest Hits

To celebrate the life of Herschell Gordon Lewis, here’s a small collection of his contributions to Chief Marketer and Multichannel Merchant.

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13 Secrets to Driving Response: Free Webinar

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”

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Why You Need to Embrace Dynamic Creative

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

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Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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Making Your Creative Pop: 4 Steps

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.