Content Marketing

• Agencies

  5 Tips to Keep Your Global Website Strategy On-Track

  Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

  Here are five tips to ensure that your global web strategy continues to gain traction:

• Data & Analytics

  Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A

  Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

• Agencies

  Clif Bar Gets People Geo-tweeting for a Coupon

  In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.

• Agencies

  Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email

  Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

• Agencies

  Use Message Maps To Monitor Your Social Presence

  To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

• Agencies

  Social, Search and Strategic Planning Level the Playing Field for Small Businesses

  Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

• Agencies

  Loyalty Program Helps Double Cola Compete in the Beverage Wars

  A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

• Agencies

  2012 PRO Award Finalist: DFCBX for Kraft

  2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.

• Agencies

  2012 PRO Award Finalist: HBO

  HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s

  McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.