Content Marketing
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Social
Brand-Building On Social Media
There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.
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Agencies
Dos and Don’ts for Using Video in Email
As the technology to showcase it improves, so does the use of video as an engagement device in email.
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Digital
5 Tips to Make Video Marketing Work Hard for Your Brand
Here’s five tips to help you ring up sales and build brand awareness using video marketing.
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Social
The Best 2013 Social Marketing Campaigns
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
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Social
Listen and Learn: Observing Your Customers’ Online Behavior
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
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Digital
8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
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Social
3 Reasons You Can’t Measure Social Marketing ROI
“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.
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Agencies
4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here’s why that needs to change.
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Agencies
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
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Agencies
What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
