Chief Marketing Officer

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  Data & Analytics

  The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur  

  How the role of the CMO is becoming more data-driven.

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  Data & Analytics

  The CMO Reckoning Isn’t a Coincidence 

  Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

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  Future CMOs

  Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.