Topic
ChatGPT Marketing
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MarTech
How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
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Technology
How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
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MarTech
Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
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Technology
Weighing AI’s Risks With Its Benefits to the Marketing Industry
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.
