BBB National Programs

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  Influencer Marketing

  Influencer Marketing Gets a Makeover with NAD Certification Initiative

  The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]