Apps

• 

  Shopper/Retail

  Ace Hardware CMO Says Consistency From Marketing to Store Floor Wins

  At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout.

• 

  Acquisition

  “Make the First Move” Serena Tells Women in Bumble Campaign

  As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.

• 

  Agencies

  Push Messages Aren’t Spam—How to Get it Right

  With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

• 

  Agencies

  4 Ways to Embrace Mobile Marketing Tech

  Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.