Answer Engine Optimization

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  Research

  Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors

  When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.