Adobe

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  Shopper/Retail

  Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help

  AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales.

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  AI

  Shoppers From Generative AI Browse More, Convert Less

  Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.

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  Engagement

  Adobe Chief Brand Officer Talks Experiential Strategy at the 2024 Sundance Film Festival

  Heather Freeland, Chief Brand Officer at Adobe, talks program strategy, engagement and advice for fellow brand marketers at Sundance.