In an exclusive deal, Taco Bell will dedicate 100% of its print advertising budget to support its new line of frozen beverage drinks to Time Inc.
Taco Bell is supporting the launch of Fruitsta Freeze with ads in Entertainment Weekly, People and Sports Illustrated. The ads include print coupons for a free drink with purchase, and in an online effort digital coupons and store locators will be promoted on sites like http://www/EW.com, http://www.People.com and http://www.SI.com.
Messaging also directs people to an online sweepstakes at http://www.Frutistafreeze.com to enter the “Choose Your Own Escape” sweepstakes. People can vie for a chance to win a tropical adventure package at Laguna Beach, CA, Miami, FL, and Puerto Rico through July 7.
The beverages, a permanent offering, are topped with strawberries, come in strawberry and mango strawberry and sell for $1.89.
“This buy goes across multiple touch points giving us laser like focus on our core demographic,” said Debbie Myers, Taco Bell’s vice president, media services and entertainment in a statement.
