Subway Super Bowl Sweeps Tied to Toasted Subs

Posted on by Chief Marketer Staff

As part of the nationwide launch of its new Fresh Toasted Subs, Subway Restaurants is inviting fans to enter a new contest by submitting their original toasts honoring the Super Bowl.

The QSR said the Super Bowl XXXIX Post a Toast Contest is an opportunity for football fanatics to explain why they are so passionate about the Super Bowl and why it is more important than an anniversary dinner, mom’s birthday or a daughter’s graduation.

Contestants submit their toasts at Subwaypostatoast.com. Two winning toasts will be chosen by a team of Foxsports.com judges and read by FOX commentators during the pre-game show on Super Bowl Sunday. The winners will be awarded a trip for two to Super Bowl XXXIX, to be held Feb. 6, in Jacksonville, FL.

In addition to the two grand-prize Super Bowl XXXIX Packages, 48 additional winners will receive coupons for Fresh Toasted Subs.

The sweeps runs through Jan. 25. The contest is being promoted through television ads on the Fox networks, during this weekend’s NFL Conference Championship Games on Fox and CBS and through Subway.com and Fox.com.

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