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Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
How to Evaluate GenAI Tools: Considerations for Marketers
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
How To Get More Bang For Your Buck With a Retail RFP
OPINION: Better Marketing Metrics CMOs Can Give CFOs
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
How Marketers Can Prepare for a Cookie-less Future
How OOH Advertising Might Play Out Post-Pandemic
Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
CFOs: The Marketer’s Key to the C-Suite
Three New Instagram Tools for Social Media Marketers
Solutions for Marketers Using a Zero-Based Budgeting Approach
INFOGRAPHIC: Five Insights From the 2020 Chief Marketer B2B Marketing Outlook
How to Effectively Use Marketing Content in the Mid-Funnel
Formulating Your 2020 Data-Driven Marketing Strategy
The CMO Reckoning Isn’t a Coincidence
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
How to Ensure Your Website is Accessible to Americans With Disabilities
CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
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