Starz! Offers ‘Movie Star Sweepstakes’

Posted on by Chief Marketer Staff

The STARZ! channel is giving consumers a chance to experience life as a celebrity as part of a new sweepstakes that offers a coast-to-coast trip with stops for spa treatments, shopping and a Broadway show in an effort to boost its subscription base.

Cox Cable subscribers can
live it up like a movie star
via a Starz! sweepstakes

Consumers who subscribe to Cox Communications, Inc., the operator of the STARZ! channel, during the sweepstakes period will be automatically entered in the STARZ! Live Like a Movie Star Sweepstakes.

The sweepstakes will send one grand-prize winner on trip for two on a four-city tour with stops in Miami, New York, Los Angeles and Las Vegas. At each destination, the winner will live like a movie star. The package includes two nights of deluxe hotel accommodations in each city.

In Miami, the winner will be treated to a full day of spa treatments, while in New York the winner will receive two VIP tickets to Dame Edna, Back with a Vengeance! on Broadway and dinner at Tavern on the Green. In Los Angeles, the winner will shop at trendy boutiques with their own personal shopper and have lunch at the Ivy.

The last leg of the trip includes a stop in Las Vegas, where the winner will be treated to dinner at Aureole in the Mandalay Bay Hotel and VIP admission to a nightclub. In addition, the winner will receive $5,000 spending money and round-trip transportation to all activities. Sixteen second-place winners will receive a year’s worth of movie admission certificates.

The contest is open to subscribers 18 and older and runs through April 30.

Calabasas, CA-based RMPC, Inc. is administering the sweepstakes.

Direct mail, radio and print ads and Internet materials support.

For more stories on games, contests & sweeps

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!