Special Reports

The Changing Role of the CMO

In this special report, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.

Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making

Partner Content

TriComB2B’s guide provides business-to-business (B2B) marketers with a deeper understanding of the B2B customer’s buying process by exploring why the emotional quotient is more powerful than price and using technical comparisons to show how to use this knowledge to build effective B2B marketing campaigns.

2019 B2B Marketing Outlook Survey

In this exclusive annual survey report, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI.

An Industrial Marketer’s Guide to Digital Advertising

Partner Content

TriComB2B’s easy-to-read guide, An Industrial Marketer’s Guide to Digital Advertising, provides peace of mind for business-to-business (B2B) industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising.