Special Reports

Next-Gen Customer Experience

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

Influencer Marketing Strategy

Partner Content

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.

The Changing Role of the CMO

In this Chief Marketer special report sponsored by Medallia, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.

Basketball Marketing Madness: How Brands Capitalize On Sports Fans [Infographic]

Partner Content

When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.