Special Reports

The Changing Role of the CMO

In this Chief Marketer special report sponsored by Medallia, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.

Your Content Crisis Won’t Solve Itself

Partner Content

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.

2019 B2B Marketing Outlook Survey

In this exclusive annual survey report, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI.

Influencer Marketing Strategy

Partner Content

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.