Ukrop’s Supermarkets’ rich CRM mix includes in-store kiosks and e-mail fliers
IMAGINE RECEIVING CUSTOMIZED COUPONS for what you normally purchase before you do your supermarket shopping. Or maybe having your spouse pick up groceries from a cyber-list you created at home that can be downloaded at the store.
Customers at the 27 Ukrop’s Supermarkets in Richmond, VA aren’t imagining anymore. They’re swiping their Valued Customer Card at Ukrop’s Shopper kiosks and saving money on purchases while sailing through their grocery and meal-plan chores.
The kiosks
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