Search Results for: webinars

Triggered emails should be on marketers’ radars, according to findings from Epsilon and its own Email Institute in their “Q3 2012 Email Trends and Benchmarks” report. Not only are triggered emails becoming more popular, they’re also driving significantly better results. Overall performance Using data based on 6.4 billion emails sent in the third quarter of […]

A survey from Software Advice, conducted in partnership with Eloqua and CMO.com, finds that 80 percent of B2B marketers say live demos with a sales representatives delivers high-quality leads. Meanwhile, 46 percent of respondents say the same regarding “get pricing/price quote,” 37 percent for free trials and 31 percent for webinars. When it comes to […]

LinkedIn isn’t the most popular kid on the social networking block, but that doesn’t mean it’s not an important site for marketers to know and use. According to comScore’s latest multiplatform rankings of the top online properties in the U.S. in September, LinkedIn was No. 30, with a total digital population of 47.1 million users. […]

This continues our series of profiles of local-commerce companies. The purpose of these Q&A profiles is to give merchants, marketers and others in the industry a glimpse into what some deal providers out there are doing. These profiles are also meant to offer different outlooks on the future of the local-commerce industry. This week we’re […]

After a decade of publishing, and more than 500 editions of the Digital Moses email newsletter, it was time for a website overhaul. The new DM Confidential site and accompanying eletter have a completely new look and, more importantly, new products. With an emphasis on customer acquisition news and ideas, DM Confidential will continue to […]

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.

Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

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Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.