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The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.

Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let’s dive into how leading publishers are navigating these trends and setting the stage for what’s next.

Skincare brand and facial bar Face Haus recently added an artificial intelligence skin analysis tool called Skin IQ into its service option at its facial bars.   The personal care brand is taking a different approach to growth and looking to “key partnerships” to expand its brand, instead of the typical growth path in opening dozens of […]

Cynopsis Best of the Best & Rising Star Awards Surprise! Entry deadline extension Didn’t get your entry in on time? Not to worry – we’ve extended our deadline just for you until July 10th! Whether you’re just starting a submission or looking to get the last few in, don’t wait a moment longer… ENTER NOW […]

This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.

Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.

  Tuesday June 25, 2024 Good morning! It’s Tuesday, June 25, and this is your monthly Cynopsis sports newsletter. BIG 12 HAS BIG HOPES We’ve seen naming rights deals for bowl games, events and tournaments, but what about conferences? Yahoo Sports writes that the Big 12 is looking at a naming-rights partnership that’d be worth […]

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.