Search Results for: results

The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time. These algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. Here’s how PR pros can shift with the algorithm changes and stay ahead of the game.

Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there’s hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger’s Programmatic I/O conference in New York City this week.

A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY UNLOCK THE POWER OF LOCAL SPORTS FANS Engage live sports viewers across streaming and broadcast video: Target audiences viewing live sports content in any DMA. Connect with local fans during the biggest moments in the NFL, NBA, WNBA, MLB, NHL, and more. Buy live sports ad packages by leagues, […]

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.

Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion. Multichannel Marketer chatted with retail leaders to provide four tips on how to navigate the new channel. Research firm EMarketer estimates U.S. marketers […]

PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. 19-21, bringing its unique blend of style, tech, and bold looks. Organized by the Vision Council and RX, it featured about 350 exhibiting companies, brands, and designers from around the globe showcasing the latest innovations in frame design, lens advancements, […]

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. It will still stay at the Salt Palace in […]

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.