Search Results for: results

After weeks of conjecture and swirling rumors around how U.S. tariffs would shake out, the specifics around the levies were revealed on April 2 during a briefing at the White House. In addition to previous tariffs imposed last month on Mexican, Canadian and Chinese goods, the Trump Administration announced a baseline 10-percent tariff on all […]

The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point.   The show, which took place March 25-27, attracted […]

Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn’t simply about deciding who is ideal; it’s also about determining who should be excluded. Audience suppression is a superpower that many advertisers don’t realize they have. When used effectively, it can be the […]

Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade show. Shoptalk 2025, a global event for retail and e-commerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-27, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top […]

There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, […]

Venture capitalist Kevin O’Leary, known as Mr. Wonderful from the TV show Shark Tank, talks TV ads, ROAS and more consumer brand growth tips at Shoptalk.  After investing in dozens of companies, venture capitalist Kevin O’Leary — also known as “Mr. Wonderful” — shared top keys to growth in his keynote session, “Creating and growing new […]

Carriage negotiations involving YES Network and Comcast were the talk of NYC over the weekend, and the battle over a new deal has grabbed the attention of some big names beyond the five boroughs.

Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.