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For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.

Marketplace eBay says its decades of experience with SEO helps to ensure its listing pages are easily indexed so that AI search platforms can cite its product pages.

Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.

Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.

After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.

By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves in a tough position of having relinquished control of their inventory to automated auctions, and placing too high of a bet on programmatic. And they’re losing a lot of money in the process. But now, a crucial shift is underway: […]

By E.B. Moss Shoppable will be a hot topic at ScreenShift, coming up on October 14. We asked Julie Haleluk, Global Head of Growth, Amazon Shopping Videos, for a preview of the insights likely to emerge from her panel, Watch. Want.  Buy: The Promise of Shoppable TV. What do you think are the biggest questions […]

In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.

One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here’s how to beyond an apology and take full accountability.

What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.