The Beginner’s Guide to Effective Mobile Lead Generation: 4 Key Steps

Lead generation is a common practice for marketers doing work for traditional PC screens, but there are still many who aren’t fully embracing the shift toward mobile devices.

According to a survey titled “B2B Lead Generation Marketing Trends: 2013 Survey Results,” conducted by B2B marketer Holger Schulze, 49.2 percent of respondents say they’re heavily engaged in mobile marketing. The rest are either unconvinced about mobile’s importance or are delaying their commitment.

Another survey conducted by Borrell Survey for Pontiflex, a mobile lead-gen company, found that 49 percent of small and medium-sized businesses (SMBs) were either very likely or somewhat likely to incorporate mobile elements in their advertising and marketing efforts to reach customers in the next 12 months.

Whether they lack budgets for mobile lead generation, fear the difficulty of measuring ROI or simply aren’t convinced that they need to move their feet to the mobile beat, non-mobile marketers will have to eventually face reality and learn best practices for generating leads via smartphones and tablets. To help marketers conquer the mobile lead-gen learning curve, Jumptap has put together a helpful e-book on the topic.

According to Jumptap, a mobile advertising platform, the most common lead-capture events in mobile include when someone:

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