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“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

Webinars have an image problem with B2C marketers—here’s why that needs to change.

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.