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Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

CMO.com has provided a roundup of the 20 top big ideas for this New Year.

Here’s four resolutions marketers should consider to achieve their 2016 goals.

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]