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Not all tactics that work in B2C work for all B2B marketers. Here’s three tactics you might want to consider dropping.

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.

Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
marketers narrative so that it contributes positively to a brand’s overall narrative.

Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise.

Companies that sponsor organizations that serve a similar purpose as their underlying
mission are extending their purpose outside of their four walls in a very meaningful way.

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here’s seven ideas to make your B2B email strategy more engaging.