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Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s differentiators rather than product outcomes, Chief Growth Officer Mary Beech shares.

For Molson Coors, creative effectiveness is about more than just generating buzz; ad creative needs to boost sales and improve brand health. Who cares how funny or award-winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […]

Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The battle for walled garden interoperability isn’t about media spend anymore – it’s about who controls the infrastructure. While Google, Meta, and Amazon lock down their ecosystems, a parallel universe is being […]

By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute strategies, optimize performance, and report results. They do all this while communicating with other agents to complete transactions. It’s automation at scale. It sounds great. The one word almost completely […]

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […]

Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […]

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […]

By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have been taken in the US in line with the Trump administration’s views on free speech, including relaxing fact-checking processes for Facebook and YouTube, and the recent decision to ban European […]