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Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Cathy Applefeld Olson Brands are facing three key challenges in the current environment: Adapting experiences and messaging, finding where audiences have shifted their attention and delivering value to those audiences in these new locations via advertising. This according to Dan Robbins, Roku VP of ad marketing and partner solutions. Robbins details Roku’s new OneView ad […]

By former CBS executive Jim McKairnes, author of All in the Decade: 70 Things About 70s TV that Turned Ten Years into a Revolution and the creator/producer/host of the podcast The Good, the Bad & the TV  That Fred Silverman died this past January meant that the famed media executive did not live to witness a […]

With Univision’s Upfront presentation set for Tuesday, June 16, Steve Mandala, President of Advertising Sales and Marketing for Univision Communications, shares insights on how Univision has weathered the 2020 storm, and its sunny expectations moving forward. What impact has the pandemic had on Univision’s Upfront season?  We understand that there has been trepidation, especially early […]

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

Considerations for marketers who want to participate is the diversity conversation.

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies