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Three ways brands can implement technology to help streamline and control the customer experience.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find out whether people prefer bundles vs. standalone, and which platforms and networks are most desirable. Hub answered some questions exclusively for Cynopsis about preferences on ad load and placement – and we’re sharing the results here.    HUB ASKED RESPONDENTS […]

We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.

How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.