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Friday January 28, 2022 For the first time ever for a Winter Olympics, NBC Sports will serve up its broadcast network’s Olympics primetime and Prime Plus shows in certain markets in the 4K Ultra High Definition format with High Dynamic Range and ATMOS sound. NBC’s primetime coverage of the Opening and Closing Ceremonies will also […]

Thursday January 27, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. DC is on the clock. Monumental Sports & Entertainment revealed plans for “District E Powered by Ticketmaster,” described as a “premier, nearly 14,000-square-foot live-event theater offering a 365-day-a-year, series of immersive experiences in esports, music, event programming, and community […]

Wednesday January 26, 2022 The Professional Fighters League is tapping ESPN with a new, multi-year media rights agreement that will see expanded coverage on ESPN linear networks and ESPN+. The deal sees the entire 2022 PFL Playoffs and majority of Regular Season events set to be carried on ESPN, with additional event coverage broadcast on […]

Monday January 24, 2022 A $25 million investment into the Premier Hockey Federation, the home of women’s professional hockey in North America, last week drew headlines as the league received one of the largest cash infusions ever into professional women’s sports. The PHF, which rebranded from the NWHL last fall, is led by Commissioner Tyler […]

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Friday January 21, 2022 Members of the NCAA members ratified a new streamlined version of the association’s constitution on Thursday, with balloting showing an 80.4% approval for the move as part of a two-step process designed to decrease responsibility of the association’s national office and allow changes to rules at all levels of college sports. […]

Thursday January 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Amid a bevy or rumblings and rumors about the upcoming Call of Duty League season, league officials released a community update, confirming or denying various reports while addressing concerns about the future of the esport. The league confirmed plans […]

What will the connection of Smart TVs and mobile devices mean for marketers in the future? Cynopsis asked Matt Tubergen, Digital Turbine’s EVP of Global Strategy and Corporate Development, to look into his crystal ball.   Should we expect Smart TV apps to eventually resemble mobile ones? Will mobile apps make the jump to the […]

    Monday January 10, 2022 With the College Football Playoff National Championship Game kicking off tonight, ESPN reports that Disney Advertising Sales locked in 11 sponsors to be part of the festivities, which will include “on-site activations, unique feature integrations and ESPN talent appearances.” AT&T returns as the presenting sponsor of the College Football […]

    Friday January 7, 2022 Monday will see ESPN once again serve up a buffet of telecast options for the College Football Playoff National Championship Presented by AT&T pitting Georgia/Alabama at 8p. ESPN’s main telecast will headline the signature MegaCast production, with 13 different presentations on deck across ESPN networks. The primary telecast will […]