Search Results for: results

By Alan Wolk As the number of streaming options grows, many streaming viewers are turning to free or lower-priced ad-supported subscription services and to free ad-supported streaming TV services. A recent Tubi study showed that in households using only one or two streaming services, 20% watch ad-supported (versus ad-free) services, but when the number of services […]

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.

  Thursday July 28, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Burberry made a big move into esports, inking a deal with Gen.G to launch a four-part educational content series to champion women and the importance of inclusivity within gaming as part of Gen.G’s “NetWORK: Inspire” program. The partnership […]

  Thursday July 21, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Psyonix and Nike gassed up a team-up, and will bring the new Nike Air Zoom Mercurial football boot into Rocket League. With the partnership, a Nike Air Zoom Mercurial Invitational tournament will now run on July 22, hosted […]

How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation

Monday June 27, 2022 July sees Hall of Fame sportscaster Linda Cohn celebrate a 30-year milestone at ESPN, where she is – among other roles – the longest-tenured anchor for the network’s signature program SportsCenter. Cohn joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992 and in 2017, she was inducted […]

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

Friday June 24, 2022 The National Hockey League Players’ Association, the NHL, the NHL Alumni Association and non-fungible token (NFT) distribution platform Sweet cooked up a new multiyear partnership naming Sweet the Official NFT Digital Collectibles Marketplace and an Official NFT partner of the NHL, NHLPA and NHLAA. With a planned launch at the start […]

  Thursday June 23, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan has the green light to go public, where they will be listed on the NASDAQ exchange following the org’s merger with SPAC was “declared effective” by the SEC. Last October, FaZe Clan announced plans for the […]

Wednesday June 22, 2022 Sir Nick Faldo, who serves as CBS Sports’ lead golf analyst in addition to analyst duties as NBC Sports/GOLF Channel, announced his decision to retire from broadcasting following the last event of CBS’ 2022 golf season on Aug. 7 with the Wyndham Championship, the PGA TOUR’s regular-season finale. On CBS, Trevor […]