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AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […]

It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.

The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.

Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of […]

PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it?  Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […]

New data from Adobe finds that AI can’t read a quarter of a retailer’s homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.