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Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.

This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week. 

The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

BrandDiscovery allows brands to target their CTV ads based on the emotions of specific scenes within TV shows. We sat down with Peter Crofut, Wurl’s VP of Business Development for Agencies and Brands and Matthew Kramer, Head of Brand Investment at Media.Monks discuss BrandDiscovery and the potential to redefine the right time and message based on the consumer’s emotional response to the content they’re viewing.

There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed. 

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.