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Thursday January 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The competitive esports scene continued to react to Tuesday’s announcement that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Potentially […]

Wednesday January 19, 2022 The games industry saw another mega-deal with the news that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Although the company is currently being sued by California’s Department of Fair Employment and […]

Friday January 14, 2022 Mike Tirico is pulling a major double duty, with NBC Sports announcing that he will host both the NBC Olympics primetime show in Beijing (beginning Thurs., Feb. 3) and Los Angeles, while also hosting the Super Bowl LVI pregame show from SoFi Stadium on Feb. 13. Tirico will anchor the Olympic […]

Thursday January 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Amid a bevy or rumblings and rumors about the upcoming Call of Duty League season, league officials released a community update, confirming or denying various reports while addressing concerns about the future of the esport. The league confirmed plans […]

Wednesday January 12, 2022 FOX Sports is expanding its relationship with Twitter for this year’s FIFA Men’s World Cup Qatar 2022 and next year’s FIFA Women’s World Cup Australia & New Zealand 2023..The deal will look to offer “dynamic new opportunities to bring soccer fans robust coverage of one of the world’s biggest sporting events […]

    Monday January 10, 2022 With the College Football Playoff National Championship Game kicking off tonight, ESPN reports that Disney Advertising Sales locked in 11 sponsors to be part of the festivities, which will include “on-site activations, unique feature integrations and ESPN talent appearances.” AT&T returns as the presenting sponsor of the College Football […]

  A SeeHer Series Among the initiatives of Jennifer Halloran, Head of Brand and Advertising Massachusetts Mutual Life Insurance Company (MassMutual), is Fair Shares, a five-part podcast from MassMutual and WP Creative Group, featuring authentic and honest conversations about finances between smart women. In each episode, host Bola Sokunbi—a certified financial instructor and the founder of […]

We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.

    Friday January 7, 2022 Monday will see ESPN once again serve up a buffet of telecast options for the College Football Playoff National Championship Presented by AT&T pitting Georgia/Alabama at 8p. ESPN’s main telecast will headline the signature MegaCast production, with 13 different presentations on deck across ESPN networks. The primary telecast will […]

    Thursday January 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports Entertainment Group is going another round with Take-Two and the NBA 2K League, delivering talent analytics and scouting technologies to the league and teaming up for the new edition of the NBA 2K League Draft and […]