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With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.

There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.

This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here’s what they had to say.

Thursday April 25, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Gaming conglomerate Embracer Group plans to split into three entities as part of its ongoing course-correction, the company announced this week. Embracer, which noted the plan is still not set in stone, plans to spin off both tabletop […]

This week’s hot takes on hot topics in experiential cover Chief Tractor Officers, prophetic brainwaves and Hot Ones live.

In 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical issues facing our industry players.

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

It seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?