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The Pharmaceutical Council of the Direct Marketing Association will hold its first-ever Pharmaceutical Executive Forum in December, with a program tailored for senior-level executives of the pharma industry.

The Direct Marketing Association has announced the officers of its special interest councils for the 2004-2005 year. The officers of each group were elected by its members, and began serving their one-year terms on Nov. 1.

Argan Inc. will acquire Vitamin Research Products Inc., a nutraceutical products manufacturer and marketer based in Carson City, NV. Terms were not disclosed.

Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price’s “Play. Laugh. Grow” tagline as well …

ACNielsen has expanded its Homescan consumer panel to 91,500 households, with plans to reach 125,000 households by 2006. The research company has signed nearly 50 CPGs and retailers to use the Homescan MegaPanel to track consumer purchases and …

WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

WPP Group’s promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …