Search Results for: research

  • Listline e-Newsletter

    Fasano and Associates List Management has been chosen to oversee the
    Santa’s Personalized Letters file. Some 2.8 million parents and
    grandparents who spent $15 to have personalized letters from Santa Claus
    sent to children are identified.

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  • Microsoft’s Mission: Search and (Perhaps) Destroy

    Almost two years of development work and more than $100 million in capital spending made their debut Thursday when Microsoft unveiled the beta version of its new search engine, MSN Search.

  • Live from Ad:Tech: Forbes Publisher Cites “The Cheap Revolution” As Contributing to Unease

    (DIRECT NEWSLINE)—Despite low interest rates and high home ownership levels, nearly half of Americans surveyed feel the economy is getting worse. Rich Karlgaard, publisher of Forbes magazine attributes this, at least in part, to a sense of impending …

  • Ron Geraci Named Senior VP, Nickelodeon Research

    Kids entertainment producer Nickelodeon Networks has named Ron Geraci its senior VP-research. Geraci oversees all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and …

  • Online Spending Accounted for Almost One Quarter of Travel Expenditures: Study

    The online travel market, which includes Web-based agencies such as Orbitz, Expedia and Travelocity, generated $54 billion during 2003, according to a new brief from JupiterResearch. That figure amounts to 23% of all travel spending during the year.

  • Newspaper Readers are Heavy Internet Users: Study

    Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study released this week.

  • Nancy Small Named CEO of Eating Well Magazine

    Nancy Small has been hired as CEO of Eating Well, a food and health products publisher. In her new position, she will be responsible for the direct mail, market research, financial management, strategic planning, advertising sales and budgeting for the entire Eating Well Brand, Small will report to Charlie Kireker, chairman of the EatingWell board.

  • Newspaper Readers are Heavy Internet Users: Study

    Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study.

  • WPP Buys Cannondale Group

    WPP’s The Kantar Group last week bought trade marketing consultancy Cannondale Associates. The purchase beefs up Kantar’s retail channel expertise and gives Cannondale a broader network for executing retail-driven promotions, and an international …